Launched in November 2021, Beauty Braids & Beyond is a modern beauty supply destination committed to celebrating textured hair through Community, Collaboration, and Care. We provide hair and beauty essentials thoughtfully curated to meet the everyday needs of those with curls, coils, and protective styles. Whether you're nourishing your natural hair or enhancing your look, BBB is here to support your journey with products, education and accessbility that honour your heritage and elevate your routine.

it’s a story, a legacy, and a symbol of identity. For Black women, men, and anyone with textured hair, our strands carry history, culture, and personal expression. Yet, for far too long, mainstream beauty standards and research on hair have ignored the unique needs of curls, coils, waves, locs, and protective styles, making it difficult to find products and resources that truly support hair health and growth.  

That’s why we are dedicated to breaking the barriers of beauty by putting education, innovation, and inclusivity at the core of everything we do. We understand that healthy hair isn’t just about what you put on it—it’s about knowledge, consistency, and the right techniques. From moisture retention and scalp health to protective styling, beard care, and length retention, we provide solutions designed to help you nurture and embrace your natural hair with confidence.  

Our commitment goes beyond selling products—we are here to build a community. We aim to empower you with guidance, curated hair care routines, and innovative solutions tailored to your specific needs. Whether you’re just starting your natural hair journey, maintaining locs, rocking a protective style, or looking for ways to keep your waves or curls defined and healthy, we are here to support you every step of the way.  

At Beauty Braids & Beyond, we celebrate all forms of textured hair and recognize that each journey is unique. Our mission is to ensure that everyone—regardless of hair type, style preference, or background—has access to the tools, education, and products they need to embrace their hair unapologetically.  

Join us in redefining beauty, embracing our roots, and making hair care simple, effective, and empowering—because when your hair thrives, so do you.