A brand of firsts, Schwarzkopf’s rich history is defined by innovations. The first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, the first home colour product. Over 120 years later and the brand is still striving to improve the consumers’ haircare experience with every new product they create. Leading where others follow and encouraging people to showcase the best version of themselves, they proudly provide the tools needed for everyone to embrace and celebrate their individuality.